Social Media Week happens every year and I was lucky enough to go for the first time in 2019. Happening on 31st October and 1st November in Queen Elizabeth II Conference centre in London, Social Media Week (SMW) brings together professionals with a passion for new ideas, innovations and emerging trends in social media.
Starting my day with a good old ABC lesson from David Schneider and David Levin from That Lot, a social creative agency, although it didn’t quite go all the way to Z.
A is for A Strong Opening
Everyone has something to say so making sure you have a strong opening for whatever it is you are telling your audience is a great place to start.
B is for Brevity
You want to make sure your customers want more. The shorter the content the better, so you can bring them in, in the shortest time you can.
C is for Creative Writing
Everything starts and finishes with what you are presenting to the audience, so making sure your writing is unique and creative is important. If a story is strong enough it can be long but still incredible for social media, plus the single biggest driver of a campaign is creativity!
D is for Design and Data
When designing what you will be posting on social media hink of the audience and guide the eye to where you want it to go. We all read left to right so thats the way, if you havent noticed, your eye goes across on a post as well, whether its a image or a video. So when designing, design that way. Make things in a video appear on the left and slowly go to the right, guide tthe audience’s eyes to where you want them.
Data is the way to everything we do, so dont forget about it.
E is for Exquiste Timing
Make sure your timing, on posting, but also on replying to comments is right. Don’t be replying to something from a year ago, today.
F is for Format
Have a format. Have consistency. Tell your audience what stories you’re going to tell, what you’re all about. Tell them why they should be following you just by your format.
G is for Games
Game-ify content makes great responses, especially if you are using them within stories. For exampl, Adidas made a running game as an advert on Instagram stories after finding out that we, on average, scroll 90 metres a day. They wanted to use that to see how fast people could scroll, making the runner go faster.
I is for Innovation
J is for Jokes
Jokes on social media work very well because everyone loves a bit of humour. Although you have to make sure it’s short or people wont be interested.
K is for Killer Punch Line
With every joke you need a killer punch line, its simple.
L is for Length
Short videos are effective, especially if you can get your message across in a creative way. Longer form videos can still grab people’s attention – make them inspiring stories, things people can empathise, sympathise or just relate to. The right story at whatever length will grab people’s attention, if it’s what they want to watch, they will.
M is for Movements
Make sure your brand has a purpose. Are you doing something meaningful? Helping or contributing to someone that is happening in the world right now?
Be purposeful and meaningful in a way your audience might relate to.
N is for Not being afraid to play with your format
Yes, keep consistency but make sure you’re not being left behind. Make sure you move with the times. Check what your audience likes and doesn’t like and go with it. Do surveys!
S is for Surprise and Structure
All stories have a structure – beginning, middle and end – but they also need a surprise. Surprise your audience, keep them interested in what you are or might be doing.
T is for TikTokisation
TikTok has become huge the past couple of months. Making people become more creative on social media but not only that it’s being shared across all platforms to just staying on one. It’s becoming a powerful tool – use it if you can.
U is for Unbelievable use of social
How you land your story, especially on social media, is the most important thing.
V is for Video and we’re virtually out of time
Video is huge. Make sure you use it to your advantage.
RachelWrites 
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